Market research is when information is gathered together to analyse a market. Usually, you can find out target audiences, the size of the market, top competitors and consumer behaviour, depending on the market or product that you are researching.
You can use the databases below to find out market & industry sector information.
Among the best sources for researching markets in other countries are those produced by the Department of Trade & Industry (UK) and the State Department (USA).
Other sources:
Generally, market research data is very expensive, and the internet provides limited access to such information. It's better to use the market research databases on this page, but occasionally the following sites may prove useful:
If you need more help using any of these databases, or finding specific information, please contact us. karenandruth@reading.ac.uk
You will need to login using your University email address and password to view the video. For the best experience please view on a larger screen such as a tablet or laptop instead of a mobile phone.