A Google Scholar profile is a very simple way of collating your publications (and citations to them) so that others can find your work and often find an accessible copy that they can read. Once you have set up the profile, you can choose automatic updates so you don't need to spend a lot of time updating your publications list. If you create a Google Scholar profile, your profile will come high up the page rankings if people are searching for your work.
If you are working in an area that is not well covered by the Scopus or Clarivate blibliometric tools, you can use the free Publish or Perish software to analyse your citations using the data from your Google Scholar profile.
Be aware that this free service is provided by Google and may not be continued indefinitely.
Setting up a profile only takes a few minutes.
Once you've set up your profile, Google Scholar will update it with publications that it thinks are yours. You can choose between automatic updating and manual updating during the set-up process.
This is an example of a Google Scholar profile.
The list of publications can be sorted in date order or by the number of times the output has been cited by clicking on the headings. By clicking on the number of citations, you can find out which publications have cited yours. The publications can be filtered by date and relevance.
You can see some examples of Google Scholar profiles from other Reading University authors here: https://scholar.google.co.uk/citations?view_op=view_org&hl=en&org=2560579919168236123#
You may find that the number of citations to your works in Google Scholar is higher than in other databases such as Scopus, Web of Knowledge or Microsoft Academic.
In contrast to other databases, Google Scholar does not provide a list of the sources that it is searching to find citations to your work. There have been concerns about the quality of the citations that are counted as they may not originate from peer-reviewed literature. Google Scholar will count citations from online slide sets, reports, undergraduate essays and other sources. Google Scholar may also not pick up citations from older content as it may not be available in a digital format.
Citations to some sources, for example, books, may be much better in Google Scholar because they are not covered in the other subscription bibliographic databases. The inclusion of citations to books can be very useful for researchers in which non-journal article outputs are more common.
No database is likely to be able to cover all outputs in all subjects. Bear this in mind when using citation data from different sources.
Anne-Wil Harzing (2010-2013). Author citation analysis across disciplines. Chapter 16, The Publish or Perish book. https://harzing.com/popbook/ch16_2.htm