Use these sources to find literature, such as journal articles, on topics related to the food industry, products, and marketing.
Key business research resource holding thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data.
Search Summon using the box below to find online journal articles, book chapters, standards and other publications covered by the Library's subscriptions. You should be able to access everything you find on Summon.
Looking for statistics? Try this resource and the others listed on our Finding statistics guide:
Provides quantitative data and statistics on over 80,000 topics from more than 22,500 sources.
Market research is when information is gathered together to analyse a market. Usually, you can find out target audiences, the size of the market, top competitors and consumer behaviour, depending on the market or product that you are researching.
You will need to try searching for your product/market on all the resources listed below. Look for a search box and keep your search simple. You might need to think of the wider context to find any results e.g. if you are interested in yoghurt and nothing comes up, try searching for dairy products instead. Browsing can also yield more results than keyword searching.
These resources cover UK market information only.
Provides consumer and market research reports.
When accessing Mintel you may reach a screen that asks for the Client/Campus login. Please select the 'Login here' option next to 'Need federated login?'. You will be directed to the University Single Sign on page, please log in as normal.
A comprehensive collection of UK industry market research and industry risk ratings. Includes statistics, analysis, forecasts and Brexit Impact Reports.
Try this resource in addition to D&B Global Business Browser if you are looking for worldwide market information.
Global company and industry information.
Limited to 5 simultaneous users.
Market data and reports for industries, countries and consumers.
Please be aware that the first time you use the service you will need to create an account, which requires information about your full name and course.
A few suggested books have been included in this guide, but for a more comprehensive list of books, articles and other documents take a look at the reading list for this module:
Business Model Generation by 
Entrepreneurship by 
The Smart Entrepreneur by