Search Summon using the box below to find online journal articles, book chapters, standards and other publications covered by the Library's subscriptions. You should be able to access everything you find on Summon.
These sources provide market research reports which can give an insight into consumer attitudes to specific products and innovations.
Provides consumer and market research reports.
When accessing Mintel you may reach a screen that asks for the Client/Campus login. Please select the 'Login here' option next to 'Need federated login?'. You will be directed to the University Single Sign on page, please log in as normal.
Looking for statistics? Try this resource and the others listed on our Finding statistics guide:
Provides quantitative data and statistics on over 80,000 topics from more than 22,500 sources.
A few suggested books have been included in this guide, but for a more comprehensive list of books, articles and other documents take a look at the reading list for this module: